H πλέον φυσική ερώτηση από ιδιοκτήτες eshop, ξενοδοχείων και επιχειρηματίες είναι να επενδύσουμε στη διαφήμιση; Ή καλύτερα στο SEO; Πως θα με βρίσκουν πιο εύκολα; H απάντηση φυσικά είναι και στα δύο! Και ενώ η διαφήμιση μπορεί να φέρει άμεσα αποτελέσματα, το seo είναι η τεχνική που θα εξασφαλίσει μια πιο μακροχρόνια κερδοφορία και πορεία...Read More

Spending lots of hours on thinking about strategy won’t worth if you don’t follow some basic performance hacks for your digital advertising. Experience has shown that MASSIVE IMPACT on ecommerce marketing performance have: Product Feed Quality A Good quality Google & Facebook product feed without errors and invalid information. (technical & strategy). It is more...Read More

Undoubtedly one of the very first and most common questions of a business owner is what is the ideal digital marketing budget. How much should I invest in digital advertising? In which channels? And what results can I get? Well, there are many factors to consider when deciding your budget and fully leverage all those...Read More

Nothing is black or white in performance and many marketers insist on this motto throughout their entire career. It is true that we have seen many unorthodox results in advertising and always testing gives the right answer BUT: Remember that an effective google ads strategy is a matter of mindset, common sense and knowledge of...Read More

Over the last 7 years working on digital ads I have seen a couple of cases where accounts hacked and brashly spent our clients money. Usually, hackers just use your credit card for a different account and they run their ads… until you pick up on it and begin your reporting to facebook support. But...Read More

Sometimes we think we need a lots of money for having results from ads but that’s not always the case. Here, I will share with you some simple tips to save your money from ads: 1. Exclude mobile Apps placement from Display & Meta Campaigns. App placements usually burn lots of money bringing irrelevant traffic....Read More

That’s probably the most hot & common question in ecommerce and b2b world. I have seen quite enough cases where businesses spend hundrends and thousands of euros on advertising but they are really struggling when converting or getting leads on their landing page. Sounds familiar to your case? Let’ see the potential reasons and provide...Read More

Facebook Ad manager changes so fast that sometimes we miss important updates. Let’s see some updates which worth mentioning in order to make the most of Facebook Ads: ✔ Conditional Formatting is back! Now we have again useful insights on our facebook custom reports. What is conditional formatting? It is a valuable tool in facebook...Read More

Έχουμε διαβάσει άπλετο υλικό για Dynamic remarketing, traffic, awareness και πολλές χρήσιμα objectives και στρατηγικές που αξιοποιεί η σημερινή online επιχείρηση. Σήμερα θα μιλήσουμε για δύο στρατηγικές , όχι τόσο διαδεδομένες στο ευρύ business κοινό (γενικώς είναι αλλά κυρίως στους επαγγελματίες διαφημιστές). Cross-selling και Upselling. Τις έχετε αξιοποιήσει έως τώρα στην στρατηγική σας; Ας δούμε πρώτα...Read More

We often read plenty of stuff about dynamic remarketing, traffic, awareness and other useful campaign objectives and strategies that are parts of our business. But how about cross-selling and upselling? Have you ever used them in your strategy? Let’s see first what it is and then how to use them more effectively! Cross-Selling You’ve just...Read More