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May 9, 2023 / December 27, 2024 by Anastasia
H πλέον φυσική ερώτηση από ιδιοκτήτες eshop, ξενοδοχείων και επιχειρηματίες είναι να επενδύσουμε στη διαφήμιση; Ή καλύτερα στο SEO; Πως θα με βρίσκουν πιο εύκολα; H απάντηση φυσικά είναι και στα δύο! Και ενώ η διαφήμιση μπορεί να φέρει άμεσα αποτελέσματα, το seo είναι η τεχνική που θα εξασφαλίσει μια πιο μακροχρόνια κερδοφορία και πορεία […]
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April 24, 2023 / April 24, 2023 by Anastasia
Spending lots of hours on thinking about strategy won’t worth if you don’t follow some basic performance hacks for your digital advertising. Experience has shown that MASSIVE IMPACT on ecommerce marketing performance have: Product Feed Quality A Good quality Google & Facebook product feed without errors and invalid information. (technical & strategy). It is more […]
April 2, 2023 / April 4, 2023 by Anastasia
Undoubtedly one of the very first and most common questions of a business owner is what is the ideal digital marketing budget. How much should I invest in digital advertising? In which channels? And what results can I get? Well, there are many factors to consider when deciding your budget and fully leverage all those […]
March 21, 2023 / March 21, 2023 by Anastasia
Nothing is black or white in performance and many marketers insist on this motto throughout their entire career. It is true that we have seen many unorthodox results in advertising and always testing gives the right answer BUT: Remember that an effective google ads strategy is a matter of mindset, common sense and knowledge of […]
March 8, 2023 / March 8, 2023 by Anastasia
Over the last 7 years working on digital ads I have seen a couple of cases where accounts hacked and brashly spent our clients money. Usually, hackers just use your credit card for a different account and they run their ads… until you pick up on it and begin your reporting to facebook support. But […]
March 2, 2023 / March 2, 2023 by Anastasia
Sometimes we think we need a lots of money for having results from ads but that’s not always the case. Here, I will share with you some simple tips to save your money from ads: 1. Exclude mobile Apps placement from Display & Meta Campaigns. App placements usually burn lots of money bringing irrelevant traffic. […]
February 13, 2023 / February 13, 2023 by Anastasia
That’s probably the most hot & common question in ecommerce and b2b world. I have seen quite enough cases where businesses spend hundrends and thousands of euros on advertising but they are really struggling when converting or getting leads on their landing page. Sounds familiar to your case? Let’ see the potential reasons and provide […]
February 7, 2023 / February 7, 2023 by Anastasia
Facebook Ad manager changes so fast that sometimes we miss important updates. Let’s see some updates which worth mentioning in order to make the most of Facebook Ads: ✔ Conditional Formatting is back! Now we have again useful insights on our facebook custom reports. What is conditional formatting? It is a valuable tool in facebook […]
January 31, 2023 / January 31, 2023 by Anastasia
Έχουμε διαβάσει άπλετο υλικό για Dynamic remarketing, traffic, awareness και πολλές χρήσιμα objectives και στρατηγικές που αξιοποιεί η σημερινή online επιχείρηση. Σήμερα θα μιλήσουμε για δύο στρατηγικές , όχι τόσο διαδεδομένες στο ευρύ business κοινό (γενικώς είναι αλλά κυρίως στους επαγγελματίες διαφημιστές). Cross-selling και Upselling. Τις έχετε αξιοποιήσει έως τώρα στην στρατηγική σας; Ας δούμε πρώτα […]
January 30, 2023 / January 31, 2023 by Anastasia
We often read plenty of stuff about dynamic remarketing, traffic, awareness and other useful campaign objectives and strategies that are parts of our business. But how about cross-selling and upselling? Have you ever used them in your strategy? Let’s see first what it is and then how to use them more effectively! Cross-Selling You’ve just […]
January 19, 2023 / January 30, 2023 by Anastasia
Last time I ran a Linkedin Ad Campaign I was a bit scared as I ‘ve seen extremely high cost per clicks and my first thought was that this is a waste of money. I thought about leaving the platform and moving the investment on google search or any other more fruitful channel. Admittedly 8-10£/click […]
January 17, 2023 / January 30, 2023 by Anastasia
What makes a Digital Marketer Successful? How to decide if my Digital Marketer/Agency does a good job? What are the “KPIS” for good work? Those are very common questions among business owners especially when they do not get the expected results. After years of working in the industry I made a list with the most […]
December 27, 2022 / January 30, 2023 by Anastasia
About App Install Ads You’ve got a great startup idea and just created a well-designed app. Whether your are in the food, transport, data science or marketing sector , you need to market your app to reach the top of the app charts and maximize your app downloads. Then you probably need to create app […]
November 9, 2022 / December 27, 2024 by Anastasia
Growth hacking is widely used in marketing but businesses often ignore its real meaning and focus. When we talk about growth hacking we mean creative and experiment-driven techniques focusing on massive growth in a short period of time. Here, there is difference between growth and scale. Scaling refers to a model where business growing revenue […]
October 28, 2022 / January 30, 2023 by Anastasia
No matter the industry you are in, the main challenge of your growth hacker should always be to attract and retain new customers. Customers are the flagship for any business so a constant process of acquisition should be in place to “fuel” your growth. I usually talk to companies that run a couple of campaigns […]
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