“Well begun is half done” Aristotle said. Very much depends on the beginning so don’t underestimate the power of planning. A map of digital channels, objectives, target audience, suggested budget and estimations will “fuel” your performance. My main weapon and guide? Data of course.
I am keen on deploying innovative strategies and best practices to ensure the optimum results based on specific KPIs. Campaign structure, segmentation, keyword analysis, a/b testing are always there when optimising. All set in the context of your brand, industry and your product/service.
Don’t keep yourself trapped in the ad landscape only. Μissing the big picture is often a problem in the digital world and usually leads to limited exposure and poor results. Consulting is the key to examining and improving all the aspects of your business. Let’s detect possible UX or technical issues, positioning, messaging or product/service issues and produce some fruitful recommendations.
If you seek for quality traffic then content is definitely your key to go higher. Use the power of keyword research and come up with interesting topics based on terms your audience is actually searching.
Social Proof is the key for brand credibility and awareness for your business. Keep your social accounts active with engaging and interactive content to achieve the highest client retention levels. Bring your pages to life today!
Keep your Strategy updated with the latest and up to date Google Paid Strategies. Leverage best practices and performance data to grow through advanced funnels and grow on a global scale. Depending on your industry, product or service, we help to skyrocket your business though a personalised mix of Google Search, Performance Max and Display Campaigns in a tailored strategic plan.
In 2023 nothing has more power than Social Ads. We have seen some of the largest turnovers on Meta while Tik Tok has been increasingly growing with more businesses using the platform as an important awareness and traffic tool at a low cost. In terms of Linkedin, you can target niche markets and reach particular Companies, Job Titles, Job Seniorities and of course your core audience attributes. Let’s start make your own Paid Social Plan!
I cater for:
We have been helping more than 150 profitable firms in Greece and globally to grow digitally and increase their revenues. Each project is unique and requires a different approach, thus always listen to those specific needs and offer high level, totally personalised advertising and consulting. Our clients are not just clients, we are partners in growth. The strategy goes around three core specialty areas.
Sharing knowledge, expertise and “can do” attitude are the keys of any successful project. Building on success does not happen in a night. It is a consistent nurturing process.
No matter the industry you are in, the main challenge of your growth hacker should always be to attract and retain new customers. Customers are the flagship for any business so a constant process of acquisition should be in place to “fuel” your growth.
Growth hacking is widely used in marketing but businesses often ignore its real meaning and focus. When we talk about growth hacking we mean creative and experiment-driven techniques focusing on massive growth in a short period of time. Here, there is difference between growth and scale. Scaling refers to a model where business growing revenue rises more quickly than its costs. On the other hand, growth is a process of increasing revenues and resources at an even rate.
You’ve got a great startup idea and just created a well-designed app. Whether your are in the food, transport, data science or marketing sector , you need to market your app to reach the top of the app charts and maximize your app downloads. Then you probably need to create app install ads using effective funnels and strategies that will make your app stand out.
Last time I ran a Linkedin Ad Campaign I was a bit scared as I ‘ve seen extremely high cost per clicks and my first thought was that this is a waste of money. I thought about leaving the platform and moving the investment on google search or any other more fruitful channel.
We often read plenty of stuff about dynamic remarketing, traffic, awareness and other useful campaign objectives and strategies that are parts of our business. But how about Cross- selling and Upselling? Have you ever used them in your strategy? Let’s see first what it is and then how to use them more effectively!
Facebook Ad manager changes so fast that sometimes we miss important updates. Let’s see some updates which worth mentioning in order to make the most of Facebook Ads
Over the last 7 years working on digital ads I have seen a couple of cases where accounts hacked and brashly spent our clients money. Usually, hackers just use your credit card for a different account and they run their ads… until you pick up on it and begin your reporting to facebook support.
Undoubtedly one of the very first and most common questions of a business owner is what is the ideal digital marketing budget. How much should I invest in digital advertising? In which channels? And what results can I get?
