“Well begun is half done” Aristotle said. Very much depends on the beginning so don’t underestimate the power of planning. A map of digital channels, objectives, target audience, suggested budget and estimations will “fuel” your performance. My main weapon and guide? Data of course.
I am keen on deploying innovative strategies and best practices to ensure the optimum results based on specific KPIs. Campaign structure, segmentation, keyword analysis, a/b testing are always there when optimising. All set in the context of your brand, industry and your product / service.
Don’t keep yourself trapped in the ad landscape only. Missing the big picture is often a problem in the digital world and usually leads to limited exposure and poor results. Consulting is the key to examining and improving all the aspects of your business. Let’s detect possible UX or technical issues, positioning, messaging or product/service issues and produce some fruitful recommendations.
If you seek for quality traffic then content is definitely your key to go higher. Use the power of keyword research and come up with interesting topics based on terms your audience is actually searching.
Social Proof is the key for brand credibility and awareness for your business. Keep your social accounts active with engaging and interactive content to achieve the highest client retention levels. Bring your pages to life today!
Keep your Strategy updated with the latest and up to date Google Paid Strategies. Leverage best practices and performance data to grow through advanced funnels and grow on a global scale. Depending on your industry, product or service, we help to skyrocket your business though a personalised mix of Google Search, Performance Max and Display Campaigns in a tailored strategic plan.
In our days nothing has more power than Social Ads. We have seen some of the largest turnovers on Meta while Tik Tok has been increasingly growing with more businesses using the platform as an important awareness and traffic tool at a low cost. In terms of Linkedin, you can target niche markets and reach particular Companies, Job Titles, Job Seniorities and of course your core audience attributes. Let’s start make your own Paid Social Plan!
Let's become partners in growth!
OmnichannelApproach
Omnichannel lies at the heart of marketing. Your target audience can be found in more than one channel and it is important that you don’t miss this gap. You have to be open-eyed for new emerging opportunities and willing to test new audience segments. Also, a unified omnichannel strategy helps your audience feel engaged with your brand on each channel you show up and significantly minimises the risk of failure to achieve your growth goals.
Expertise inGlobal Markets
Different markets have different needs. The budget, the channels, the audience and more specific attributes such as conversion windows might differ across countries. Also you have to be aware of various legal policies and cultural values so you can adapt your message and strategy accordingly.
TestingCulture
There is no performance without testing. A/B testing is in my daily routine providing remarkable insights. You can see what is working and what is not and can build your growth based on those data.
Sharing knowledge, expertise and “can do” attitude are the keys of any successful project. Building on success does not happen in a night. It is a consistent nurturing process.
8+ years Experience in more
than 200 Digital Projects
I‘ve been helping businesses to achieve their goals since 2016, when I was involved in advertising projects in Manchester and London. Today, I am based in Thessaloniki (Greece) and I undertake promising projects with prospect to grow.
An Analytical Mind
Data interpretation and analytical support for decision-making are crucial for business growth. My solid business background helped me to develop an analytical mindset focusing on quantitative and qualitative data.
Out-of-the box thinker
Many industries are already saturated in certain markets, therefore, I always think of new ways for penetration. Ads can bring excellent results in a particular market but not necessarily in other markets. I always make brainstorming sessions (with myself and collegues) and combine those ideas with data and decide to proceed or not.
Extensive Experience in Global Markets (US, Europe, Brazil)
Advertising across different markets is really challenging. The strategic plan involves dedicated research in terms of interest, audiences, channels and competition. Also, there is a need to adapt to different regulations and cultural issues for certain kind of products and services. Remember, the context is always very important!
H πλέον φυσική ερώτηση από ιδιοκτήτες eshop, ξενοδοχείων και επιχειρηματίες είναι να επενδύσουμε στη διαφήμιση; Ή καλύτερα στο SEO; Πως θα με βρίσκουν πιο εύκολα; H απάντηση φυσικά είναι και στα δύο! Και ενώ η διαφήμιση μπορεί να φέρει άμεσα αποτελέσματα, το seo είναι η τεχνική που θα εξασφαλίσει μια πιο μακροχρόνια κερδοφορία και πορεία […]
Spending lots of hours on thinking about strategy won’t worth if you don’t follow some basic performance hacks for your digital advertising. Experience has shown that MASSIVE IMPACT on ecommerce marketing performance have: Product Feed Quality A Good quality Google & Facebook product feed without errors and invalid information. (technical & strategy). It is more […]
Undoubtedly one of the very first and most common questions of a business owner is what is the ideal digital marketing budget. How much should I invest in digital advertising? In which channels? And what results can I get? Well, there are many factors to consider when deciding your budget and fully leverage all those […]
Nothing is black or white in performance and many marketers insist on this motto throughout their entire career. It is true that we have seen many unorthodox results in advertising and always testing gives the right answer BUT: Remember that an effective google ads strategy is a matter of mindset, common sense and knowledge of […]
Over the last 7 years working on digital ads I have seen a couple of cases where accounts hacked and brashly spent our clients money. Usually, hackers just use your credit card for a different account and they run their ads… until you pick up on it and begin your reporting to facebook support. But […]
Sometimes we think we need a lots of money for having results from ads but that’s not always the case. Here, I will share with you some simple tips to save your money from ads: 1. Exclude mobile Apps placement from Display & Meta Campaigns. App placements usually burn lots of money bringing irrelevant traffic. […]
That’s probably the most hot & common question in ecommerce and b2b world. I have seen quite enough cases where businesses spend hundrends and thousands of euros on advertising but they are really struggling when converting or getting leads on their landing page. Sounds familiar to your case? Let’ see the potential reasons and provide […]
Facebook Ad manager changes so fast that sometimes we miss important updates. Let’s see some updates which worth mentioning in order to make the most of Facebook Ads: ✔ Conditional Formatting is back! Now we have again useful insights on our facebook custom reports. What is conditional formatting? It is a valuable tool in facebook […]
