Sometimes we think we need a lots of money for having results from ads but that’s not always the case. Here, I will share with you some simple tips to save your money from ads:
1. Exclude mobile Apps placement from Display & Meta Campaigns. App placements usually burn lots of money bringing irrelevant traffic.
2. Use High-Buying intent Keywords: Targeting audiences actively looking for a product/service brings you much closer to sale and saves you money.
3. Use Exact keyword Match types. It’s quite common for advertisers to focus on high volume keywords somewhat related to your business. But, that’s not always the right way. Don’t waste you money on broad match types even if its the recommended option.
4. Leverage your Search terms report: Always be up to date with the actual user searches and optimize accordingly. On Search terms report you will find possible keyword gaps and opportunities that you might haven’t thought!
5. Make sure you utilize the right channels based on your target audience and your industry. Use targeted audience lists or custom audiences for better results. Some digital channels are money-wasters for spesific products or services so there is no reason to be there.
The right marketing strategy and plan will help you to make a successful marketing mix. So always do initial research, check search volumes, analytics, and estimation data to built a powerful media plan!
Any other more ideas to save money from advertising?💡
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