Last time I ran a Linkedin Ad Campaign I was a bit scared as I ‘ve seen extremely high cost per clicks and my first thought was that this is a waste of money. I thought about leaving the platform and moving the investment on google search or any other more fruitful channel.  Admittedly 8-10£/click...Read More

What makes a Digital Marketer Successful? How to decide if my Digital Marketer/Agency does a good job? What are the “KPIS” for good work? Those are very common questions among business owners especially when they do not get the expected results. After years of working in the industry I made a list with the most...Read More

About App Install Ads You’ve got a great startup idea and just created a well-designed app. Whether your are in the food, transport, data science or marketing sector , you need to market your app to reach the top of the app charts and maximize your app downloads. Then you probably need to create app...Read More

Growth hacking is widely used in marketing but businesses often ignore its real meaning and focus. When we talk about growth hacking we mean creative and experiment-driven techniques focusing on massive growth in a short period of time. Here, there is difference between growth and scale. Scaling refers to a model where business growing revenue...Read More

No matter the industry you are in, the main challenge of your growth hacker should always be to attract and retain new customers. Customers are the flagship for any business so a constant process of acquisition should be in place to “fuel” your growth. I usually talk to companies that run a couple of campaigns...Read More